Threat Vector

Mastering the Art of Digital Defense: Evading Social Engineering

Social engineering is the sophisticated manipulation of individuals into risking their security, often without even realizing it. Attackers have honed their skills in exploiting our inherent vulnerabilities, turning our decisions and actions against us. It's about compromising your identity, financial assets, and organizational integrity. Dive deep into the tactics of these manipulators and empower yourself with strategies that keep you a step ahead of cybercriminals.

Social Engineering: Unmasking the Human-centric Attack

Social engineering attacks stand apart in the vast landscape of cybersecurity threats. Unlike brute-force hacks or malware-based intrusions, social engineering preys on arguably the most unpredictable element in the digital realm: the human psyche. For those well-versed in information security, you'll understand that these attacks harness human emotions, behaviors, and instincts to trick individuals into revealing confidential information.

At its core, social engineering manipulates human interactions to sidestep technical defenses. These techniques leverage psychological principles, such as trust, urgency, or fear, to achieve their goals. 

Guide How to Prevent Phishing

How Social Engineering Works: A Closer Look

credit card on a hook illustratin a phishing attack
people silhouettes in motion blur

Hook, Line, and Sinker: Falling Prey to Phishing

Phishing is the cybercrime where targets are contacted by email, phone, or text message by someone posing as a legitimate institution to lure them into providing sensitive data.


A seemingly genuine email from one's bank prompting the user to click on a link and enter their login details on a counterfeit website.

Why it Works

The communications in phishing attacks often mimic legitimate messages so well that the difference is indiscernible to the unsuspecting eye. Leveraging urgency or fear, such as threats of account closure or unauthorized access, pushes the individual to act quickly without verifying the source's legitimacy.

Baiting the Unwary: The Lure of Tempting Traps

Baiting is the technique where the attacker tempts the victim with something enticing to steal data or introduce malware. Baiting and phishing are two distinct types of scams. Baiting uses a real company or organization as bait, while phishing impersonates a known and trusted sender.


A company posts job openings on its website and then asks applicants to provide their personal information before they can apply.

Why it works

Human curiosity and greed can sometimes override caution, especially if the bait seems too good to resist.

How Pretexting Attacks Play on Our Desire to Help

A deceptive practice where the attacker creates a fabricated scenario or pretext to extract valuable information or gain certain privileges.


An attacker might pose as a technical support representative from a well-known company, claiming they need specific data to confirm the user's identity or assist with a non-existent issue.

Why it works

People generally want to be helpful, especially if they believe they're interacting with someone in a position of authority or someone they trust. By exploiting this instinct, attackers can manipulate victims into sharing confidential information.

Holding the Door Open: The Threat of Unauthorized Entry

Tailgating is one of the simplest forms of a social engineering attack, where individuals without proper authorization can bypass perceived secure security mechanisms.


An attacker waits by a secure entrance, and when an authorized person uses their key card or access code, the attacker slips in behind them, often by holding the door open in a polite gesture.

Why it works

Many people have been socially conditioned to hold doors open or let someone in if they appear to belong or seem to have legitimate business in a location. The attacker exploits this courtesy to gain unauthorized access.

See How Holm Security Can Help You Combat Social Engineering Attacks

Empowering Every Employee

Real-World Simulations

Through simulated phishing attacks, employees get a taste of real-world scenarios without the actual risk. Recognizing and responding to these simulations can substantially reduce the chances of falling for actual attacks.

Continuous Learning

After each simulated attack, individuals receive feedback on their actions. This helps in understanding specific vulnerabilities, areas of improvement, and reinforces correct behavior.

Security-First Culture

Awareness programs instill a mindset where every individual becomes a gatekeeper. This collective approach significantly reduces potential entry points for cybercriminals.

Your Biggest Security Risks Start With An Email​

Equip your employees with the knowledge and tools they need to identify and respond to phishing attempts and other email-based threats. Educate people as individuals and focus your training efforts where needed most; you can drastically reduce the risk of successful attacks.

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Safeguard Your Business from Cyberattacks

Extend Visibility

Know what you're up against. We can help you identify your IT system's weak points, categorize the assets that are vulnerable, and pinpoint the most likely threats. This knowledge will help you take action to protect your business proactively. 

Prioritize Action

Identifying risks is just the first step; you need to act on them. We can help you develop a clear action plan that prioritizes your actions based on the level of threat, potential impact, and resources.

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Don't keep cyber security risks a secret - communication is key. Get a clear view of your business's cyber risk with Holm Security. Our platform provides security executives and business leaders with centralized and business-aligned insights, including actionable insights into your overall cyber risk.


Learn More about Social Engineering

What is Social Engineering?

Social engineering is the act of manipulating people into divulging confidential information or performing specific actions, usually for malicious purposes. This method exploits human psychology instead of technical hacking techniques to gain access to buildings, systems, or data. The best defense against social engineering is awareness. By knowing the different tactics and being cautious when giving out information or taking actions based on unsolicited requests, individuals can significantly reduce their chances of becoming a victim of such attacks.

How Can You Protect Yourself From Social Engineering?

Protecting oneself from social engineering involves a combination of awareness, habits, and proactive measures. Here are some recommendations:

  • Be Skeptical πŸ”
    Always question unsolicited requests for sensitive information. If someone calls or emails asking for personal or financial data, it's okay to say no and verify their identity first.
  • Guard Personal Information ❌
    Be wary of sharing personal information on social media, which can be used to tailor attacks. If a service or individual asks for more information than seems necessary, question why they need it.
  • Verify Requests βœ…
    If someone contacts you requesting sensitive information or action, call back on an official number you know to be genuine (not the one they give you).
    For emails, check the sender's address carefully for subtle misspellings or odd domain names.
  • Protect Your Computer and Devices πŸ’»
    Install a good antivirus and anti-malware software. Regularly update your operating systems and software.
    Be wary of email attachments and links, even if they seem to come from a trusted source. 
  • Be Wary of Social Manipulation πŸ’’
    Social engineers often prey on people's desires to be helpful or their fear of getting into trouble. It's essential to train yourself and your staff to recognize when they are being manipulated.
  • Stay Updated πŸ“ˆ
    Threats evolve, so regularly update your knowledge and strategies.
    Remember, the key is to cultivate a healthy sense of skepticism and to always double-check before taking actions that might compromise your personal or organizational security.

What Is Phishing Awareness?

Phishing Awareness is the continuous training for employees on how to protect themselves from phishing scams, recognize and respond to attacks, and understand how these attacks work is essential. The training must incorporate realistic phishing attempts in a safe and controlled environment to adequately prepare employees for real attacks.

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